Ideal Standard to combine form and function with new products at HIX

BathroomsNews Mon 13th Nov 2023 by KBBFocus

Ideal Standard to combine form and function with new products at HIX

Ideal Standard to combine form and function with new products at HIX

Bathroom and washroom manufacturer, Ideal Standard, is returning to HIX – Europe’s largest hotel design show. HIX takes place at London’s Business Design Centre on 16th and 17th November, showcasing the latest solutions for the hotel sector. 

Ideal Standard will be exhibiting at the event, with the La Dolce Vita, Solos, and Conca ranges among the collections, that will take pride of place on Stand 8. All these ranges form part of the wider Atelier Collections, created in collaboration with Italian design studio Palomba Serafini Associati (PS+A), which offer beautiful, yet durable, solutions for hotel guest bathrooms and front-of-house washrooms. 

La Dolce Vita is the latest addition to the Atelier Collections, inspired by its namesake expression – ‘the sweet life’. The collection strikes a delicate balance between geometric shapes and flowing forms found in the natural environment. HIX will be the first time that many in the sector will be able to see it in the flesh, with the starring role played by an eye-catching statement freestanding bath. 

Ideal Standard’s Solos shower system will also be at the stand, having debuted at Clerkenwell Design Week. Solos is about radical minimalism at the forefront of design, the shower range offers users the ultimate spa-like experience, with integrated coloured LED lights controllable from a smart phone app. The versatility of Ideal Standard’s showering collection will also be on show, with an Ultraflat S shower tray and dual access wetroom panel showcasing the sleek look available.

HIX will also bring together professionals from across the industry to discuss the latest design trends for the sector. One of these trends is greater focus on furniture as a key product for keeping spaces clutter free, but also as an opportunity to add more colour to the bathroom. Echoing this, Ideal Standard will feature pieces of its premium Conca furniture range, in a Dark Walnut finish – highlighting the visual impact furniture and ceramic pairings can have.

Ideal Standard has also recently launched its new Hotel Bathrooms & Washrooms CPD, and HIX attendees will have an exclusive opportunity to speak with members of the manufacturer’s team to book in a CPD session and stay on top of the latest developments.

Tags: bathrooms, news, ideal standard, hix 2023

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