New Zealand appliance brand, Fisher & Paykel, has announced it will officially open the doors to its highly anticipated, immersive experience centre at 98 Wigmore Street, London in early 2024. In advance of its opening, Fisher & Paykel is welcoming bookings for Master of Temperature culinary experiences and guided tours of the new space.
According to the company, the London Experience Centre 'speaks to the brand’s commitment to kitchen perfection, perfect results and the evolution of the laundry into a bespoke fabric care solution'. A key part of Fisher & Paykel’s global rollout of luxury experience centres, the space on Wigmore Street has been designed in a creative collaboration between Brinkworth, bespoke cabinet maker Jacob Alexander, Fisher & Paykel’s experience design team, and Alt Group, the brand’s strategic brand partner.
Stephen Rickersey, COO for Fisher & Paykel UK, Ireland & Europe, said: “Often referred to as the design capital of the world, London will very shortly be home to the first Fisher & Paykel Experience Centre in Europe. It is both an honour and privilege to be able to bring the rich and immersive culture of New Zealand to our market as we take the next step to support our ambitious business plans in the UK and beyond.”
Key spaces within the experience centre include a Minimal Kitchen – a showcase of how seamless integration of appliances lifts the kitchen beyond utility into a crafted and furniture-like space. An Apartment Kitchen shows that luxury need not be defined by size. While the Fabric Care Solutions space shows how Fisher & Paykel has evolved the concept of laundry beyond washing and drying to encompass fibre-specific tailored fabric care.
The heart of the London Experience Centre is The Social Kitchen and dining space for 10. In this subterranean space, in-house chefs will lead Mastery of Temperature culinary experiences, bringing to life the insights behind the brand’s approach to food care and cooking.