Middleby Residential UK showcased the 3 luxury appliance brands in its Premium Channel – Aga, La Cornue and Novy – at KBB Birmingham. While Novy launched at KBB Birmingham in 2018 and has exhibited at every show since, it was a first for Aga and La Cornue. The Belgian company, Novy NV, was acquired by the American-based Middleby Corporation in 2021, so this was its first time of exhibiting as part of the UK arm of the Middleby Residential business.
Jenny Hyatt, sales and marketing director, Middleby Residential UK Premium Channel, said: “KBB Birmingham was amazing for us. The calibre of visitors was exceptional – particularly premium kitchen specialists and interior design professionals – and our stand was contantly busy with a very high level of interest.
“We are very grateful for the incredible feedback we received from business owners and key decision-makers, which is already converting to orders across all the brands. We were delighted that our international distributors and partners from across the globe came to the show, and we were also impressed by the number of installation businesses and service engineers who came to the stand to find out more about our products."
She concluded: “We are so pleased to have exhibited at KBB Birmingham, 2024. The show was superb – it generated a genuine feeling of positivity for our business and for the industry as a whole.”
