Scavolini showcased its latest products at 2 exhibitions at Milan Design Week 2024, with stands in both EuroCucina and the International Bathroom Exhibition. Both display areas were conceived and designed by Spalvieri & Del Ciotto to offer visitors a unique and engaging experience. The exhibition space is emphasised by the concept: 'Home. Everywhere!', devised by BIKE Communication, underlining Scavolini's universal appeal.
The exhibition concept reflected moments of domestic life and stretched across 2 levels: the first one presented the various areas dedicated to Scavolini’s furnishing solutions, each one characterised by a strong identity to outline various household styles. The second, mezzanine floor represented the intimacy of a private home, its objects only outlined and surrounded by intriguing dim light.
A central tree-lined promenade became the focal point of the stand outfit, an invitation to uncover the furniture on display from a unique perspective. The result was a cosy and welcoming space which celebrated the new kitchen, living room and bathroom collections, as part of an immersive experience in the Scavolini world.
The stand dedicated to the bathroom furniture line-up presented a combined living room and bedroom configuration, designed to illustrate the brand’s ability to meet the needs of a wide audience as well as a strictly B2B approach and the contract industry with its bespoke, custom-sized solutions.
