KBB design software specialist and online planning producer ArtiCAD has announced that Formica Group is the latest brand to join its Supplier Partnership Programme, with the new partnership said to be the first time in Formica Group’s history that it has worked with a CAD company for its residential collections.
The Formica Group graphics within the ArtiCAD catalogue have been produced, enabling designers to showcase the different worktops in situ within a new kitchen design. Kitchen studios selling the Formica collections have been provided with a POS stand, catalogues and samples of the products. These items are now complemented by the ArtiCAD catalogue which includes every design and the thickness option for each collection, which can be selected and then incorporated into the ArtiCAD design.
Nina Bailey, UK design manager at Formica Group said: “Working with ArtiCAD and becoming a member of their Supplier Partnership Programme is an important step for our company in elevating the brand’s presence and visibility in the residential kitchen design marketplace, especially as we launch the new Prima and Axiom collections.
“The Prima collection offers everything today’s style-conscious homeowner is looking for, from the natural beauty of stone and wood for the worktop through to vibrant colours and chic metallic effects as a feature splashback. Axiom captures timeless design, with an emphasis on nature and the outside world. New intricate and abstract patterns for the worktops combine with feature splashbacks in a new varied colour palette, ranging from muted and delicate tones to moody rich hues.”