The world’s largest group in home appliances, Haier, hosted a members' meeting open to all Sirius Buying Group members to explore its latest product innovations. Held at Haier Europe’s UK showroom in Birchwood, Cheshire, on Wednesday 26th June, Sirius members experienced a private viewing of all new products for the kitchen and laundry space with the senior management team of Haier directors and product trainers. The event 2024 was exclusive to Sirius members and gave all attendees the opportunity to get hands-on with the latest products by Haier, which are set to be launched in the UK in 2024-25 and respond to rising trends within the domestic appliance sector.
Steve Jones, MD at Sirius, said: “I’d like to say a massive thank you to Haier Europe for hosting our most recent members' meeting at their impressive showroom! These events are vital for our members in terms of exploring new products, getting valuable time with our approved suppliers and reinforcing the strength of our partnership. Haier has once again demonstrated its long-term commitment to developing a suite of products and unique propositions, which are designed to help independent retailers serve their communities with the latest user-friendly technology.”
Sharon Hamer, field sales director-independent at Haier, added: “I love getting the chance to speak with our members, and so hosting the recent Members Meeting for Sirius is a great opportunity to present our latest product range and receive direct feedback from retailers to better understand their business needs, consumer buying trends and individual preferences going forward. We believe that working together with sustainability and smart technology in mind, is key to our growth, and we look forward to sharing our journey with the entire community of approved members to Sirius Buying Group.”
With over 25 companies in attendance, Haier presented to new and existing retailers from up and down the country who were able to take advantage of its extensive product portfolio, demonstrations and exclusive promotions throughout the 1-day event.
