Haier Europe takes home experience to the 'next level' at IFA

KitchensNews Mon 9th Sep 2024 by KBBFocus

Haier Europe takes home experience to the 'next level' at IFA

Haier Europe takes home experience to the 'next level' at IFA



Haier Europe is showcasing its latest connected solutions at IFA 2024 in Berlin, which is taking place from 6th - 10th September. The company says that IoT and Artificial Intelligence are playing a central role in its exhibit at this year's show allowing Haier Europe’s integrated and all-encompassing digital platform, the hOn app, to come to life.

Visitors to Haier Europe's stand can discover how the potential of connected and interconnected household appliances is magnified by the integration of the smart energy system – including, among others, solar photovoltaics, air conditioning, and complementary services and offers. The hOn app is the digital tool that makes it possible to manage, multiply and optimise remotely the functions of all the group’s solutions. In this way, everyday-life scenarios and automations can be activated that maximise the potential of household appliances. This helps users take full advantage in terms of savings and environmental sustainability, but also acquire a better organised domestic set-up.

“We have been working for a long time on energy efficiency strategies that could have immediate and functional applications,” said Gianpiero Morbello, head of brand strategy and IoT Haier Europe. “IFA is the perfect stage to present our vision of an extended, connected and interconnected ecosystem that includes partnerships with energy suppliers and initiatives that we think can lead the international industry. Haier Europe is a pioneer in the world of Artificial Intelligence and Internet of Things, that with the hOn app with its millions of active users in Europe is making this revolution possible by learning from the desires and needs, creating increasingly personalised opportunities."

Tags: kitchens, news, haier europe, gianpiero morbello, ai

In other news