Magnet expands smaller-format concept with new high-street store

Kitchen specialist Magnet has continued the rollout of its smaller-format stores with the opening of a new 2,260sq ft showroom on Albert Street, Harrogate.

The new location is Magnet’s 10th small-format store, following the success of the concept elsewhere in the UK. Designed to offer customers a more personal and considered kitchen-buying experience, the format combines inspiration and product expertise with expert designers who work closely with customers to understand how they use their kitchen and create a space that works for their lifestyle.

Headed up by store manager Michael Higgins and supported by a team of 3, the showroom features a selection of Magnet’s key ranges and finishes, including Ambleside Oak & Meadow, Bewdley in Morello & Chalk Blush, a working kitchen featuring Soho & Reed in Parchment & Misty Moors and the Ludlow Butler’s Pantry in Cornish Clay.

Sophie Rose, CEO of Magnet, said: “This is a proud moment for the whole team and I’d like to thank everyone who’s worked so hard to get the store ready for opening today. As a business founded in Yorkshire over 100 years ago, it’s great to be continuing the Magnet story here in Harrogate, so close to where it all began.

“Harrogate is also another great example of our smaller store format, giving customers a more personal and intimate design experience while working strongly for us as a business too. We’ve already seen a brilliant response locally, with people trying to come through the doors before we’d even officially opened and the team booking design appointments ahead of opening day. It’s a really encouraging sign of the appetite locally for beautiful kitchen design, and I’m excited to see what the team can build from here.”