Supplier of complete bathroom solutions and kitchen fittings Grohe will be returning to HIX 2024 for the fourth consecutive year to open its first UK specification hub.
The leading hotel design exhibition will take place at London’s Business Design Centre and welcome over 3,500 guests and 160 curated exhibitors to showcase all things hotel design and experience this month. This year’s exhibition is under the theme ‘A sense of place’ and seeks to explore how hotels can tap into the unique potential of the buildings they occupy and the communities they serve. A rising demand for authentic experiences, responsible products and sustainable projects will require visitors to play close attention.
This year, Grohe’s showcase will launch its first UK specification hub which has taken up permanent residence on the second floor of the London Business Design Centre. The hub has been created as dedicated space for predominantly A&D customers to see first-hand the Grohe portfolio, providing a tactical and personal experience ahead of decision-making.
Grohe will exhibit from the specification hub with its differentiated product range on display, including its premium sub-brand, Grohe Spa. New launches include the new Grohe Cubeo range, as well as the Grohe Rapdio Shower Frame which has been specially designed for concealed shower systems, addressing the challenges faced by installers by offering pre-assembled components.
Chris Dodds, leader, UK & Ireland, LIXIL EMENA, said: “Once again, we’re delighted to be returning to HIX this year and this is an extra-special showcase as we’ll open our new specification hub dedicated to architects, designers, and specifiers. The opening of our specification hub is a strategic step in our plans for the projects sector, which is growing at pace in the UK and Ireland. We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification”.
