Tap and shower specialist JTP has announced its growth strategy for 2025 and revealed its plans to open a new showroom at its West London warehouse.
Set to open in May, the state-of-the-art showroom will feature the brand’s latest launches and allow trade customers and consumers to explore its products firsthand. It is located at JTP’s 40,000 sq ft warehouse in West London, which opened its doors in 2023. JTP says this expansion will provide a larger space to better serve its customers by ‘accommodating the increasing demand for its superior collection’.
The company has also launched a new partnership with Heat Merchant Group, a supplier with over 30 showrooms located across Ireland, 14 of which are dedicated to the bathroom sector. This collaboration is designed to expand the brand’s distribution network, making its premium bathroom hardware more accessible to customers across the region.
Jeevan Seth, CEO of JTP, said: “We are incredibly excited about what 2025 has in store for JTP. With our new showroom, innovative product launches and strategic new partnership with Heat Merchant Group, we are set to elevate our offerings and provide even greater value to our customers."
