ISH 2025, which kicked off this morning and is running until 21st March, is marking a milestone in the corporate history of the Villeroy & Boch Group as, for the first time, the 2 brands Villeroy & Boch and Ideal Standard are exhibiting together in the Frankfurt Festhalle. Under the strapline 'Inspire More, Create More, Together', the 2 brands are presenting their vision for creative freedom and flexibility in bathroom design.
The focus at ISH is bathrooms that create an emotional connection with people, making them more than ever real living spaces. Ceramic and taps create bathrooms that bring a touch of elegance to everyday life.
The Villeroy & Boch brand’s presentation was developed in co-operation with the renowned designers Gesa Hansen and Christian Haas. Visitors to stand are able to view a showcase focusing on high-quality design, strong interior trends and pioneering technical innovations.
As a newly developed collection, Skyla combines round, organic shapes with clear lines. This harmonious design approach achieves the perfect blend of comfort and aesthetics, transforming the bathroom into a true living space. With the launch of 2 new shower toilets and additional WCs using the efficient TwistFlush technology, Villeroy & Boch is emphasising its aim of further expanding this product category with a combination of technology and premium design. New taps with premium design harness the full innovative power of the Villeroy & Boch Group.
The Ideal Standard area, which has been created by the internationally renowned designer and architect couple Ludovica + Roberto Palomba, places the spotlight on puristic elegance and smart design solutions. One particular highlight is the La Dolce Vita collection, featuring a harmonious combination of geometric shapes and designs inspired by nature. The series captures the subtle elegance of a relaxed Italian lifestyle in a diverse and meticulously planned product portfolio.
Ideal Standard is also displaying the extension of the Alu+ series – making a strong statement for design and sustainable innovation in recycled aluminium. The new Ceralife tap series is also on show, impressing with its perfect fusion of aesthetic design and flexible functionality along with sustainable production and resource-saving features.
