As fittings manufacturer Dornbracht celebrates its 75th anniversary, it has revealed it is sending a strong signal for the future with a new brand claim. The company says that 'Inspiring your vision' expresses its aspiration to make the personal wishes of its customers the centre of everything it does.
“This year, we are proud to look back on our history – 75 years characterised by pioneering innovations, iconic design, advanced technologies, and precise craftsmanship. This rich heritage is essential for the next steps we are taking as a brand,” said Caroline Schmitt, CEO of Dornbracht, pictured. “Questioning yourself and actively shaping change is more important than ever these days. This is what drives us at Dornbracht to keep breaking new ground: Our strength lies in creating solutions that are as individual as the people we design them for – with creativity, a spirit of innovation, and genuine collaboration. Our new claim summarises this promise, which is unique in our industry.”
Dornbracht has been shaping the development of the bathroom, spa, and kitchen since 1950. This has resulted in trend-setting fitting series’ such as Tara and MEM, which made their debut in 1992 and 2003 respectively. The minimalist design language of these icons was unseen at the time, but today it is more relevant than ever. For decades, Dornbracht has explored the power of water on the body, mind, and soul – and has repeatedly inspired with spa experiences that offer a completely new feeling of wellness and relaxation. The continuous dialogue with thought leaders in the fields of design, architecture, and health has constantly given rise to new perspectives. The Aquahalo and Serenity Sky showers, the latest additions to the manufacturer’s portfolio, prove this once again.
With the new claim 'Inspiring your vision', Dornbracht says it is setting the next milestone in its history. At a time when self-realisation and individuality are becoming increasingly important, Dornbracht is opening new creative spaces with its globally unique offer. According to the company, iconic design, unmistakable water experiences, a separate business segment for customised products, and outstanding quality, are all an integral part of its proposition.
