BSH Hausgeräte GmbH has revealed it achieved a turnover of 15.3 billion euros in fiscal year 2024 and recorded a year-over-year growth of 3%, 7.5% after adjustment for exchange rate effects. The companys says it successfully held its own in a challenging market environment, thanks especially to positive developments in the growth markets of North America and the Emerging Markets. “Our strength lies in the combination of strong brands, outstanding product experiences, pioneering innovations, and reliable quality. It is precisely this that delights our consumers – and it forms the basis for our long-term success,” said CEO Dr Matthias Metz.
Following a decline in turnover in the previous year on account of the challenging underlying conditions after the end of the pandemic boom, BSH says its clear growth strategy is now paying off. “We have a clear roadmap for the future to ensure our long-term success – with concrete goals, a resilient foundation, and a strong team,” added Matthias Metz.
BSH increased its turnover by just under 3% and gained market share in North America. Turnover in the Europe recorded a slight decline of -2%. The home market of Germany was also affected by the market-related declin – here BSH countered the market trend and gained market share in the important built-in business. Turnover growth was also reported in the Netherlands, Austria, and the UK. The main success factor was strong turnover growth of almost 14% in the Emerging Markets – Eastern Europe, the Middle East, and the African continent. BSH generated significant growth in particular in Turkey, the Middle East, Africa, and India.
Despite a market environment that continues to be very challenging across all regions and geopolitical challenges, BSH says it is optimistic about the current fiscal year. Looking to the future, the company made record investments in research and development in 2024: 5.5% of turnover (835 million euros) went into pioneering technologies.
Pictured: BSH board of management.
