Fittings manufacturer Dornbracht brought its new brand claim 'Inspiring your vision' to life for the first time at Milan Design Week 2025. In the showroom in Brera, the Dornbracht Atelier business segment was presented, which offers unimagined freedom in the design of customised fittings.
“In Milan, we expressed what our new claim stands for,” said Caroline Schmitt, CEO of Dornbracht. “Iconic design, fascinating water experiences, outstanding quality, and product solutions that are as individual as the people we design them for. Dornbracht Atelier embodies all of this. Seeing how our guests have been inspired by the creative energy in our showroom has made me immensely proud. This year’s Milan Design Week was once again a hotspot for exchange, and an event where ideas take shape – in the spirit of ‘Inspiring your vision’,” she added.
Split between 2 levels and around 260sq m, Dornbracht’s Space of Discovery focused on realising ideas. At the entrance a visual installation with a kaleidoscope effect, invited visitors to experience the diversity of design possibilities in all their facets. In the lower area, 3 exclusive fittings illustrated the infinite design freedom offered by Dornbracht Atelier. The unique pieces with surfaces made of leather, velvet, and shells in a chequerboard pattern, which are produced from a quantity of one, impressed visitors with their classic elegance.
On the upper floor, visitors were able to explore Dornbracht's world of kitchen and bathroom products, and enjoy multidimensional water experiences. Here too, the company set out to demonstrate its 'Inspiring your vision' promises – a highly individualised brand experience that focuses more than ever on people’s needs.
