Sonas Bathrooms has announced the appointment of Dean Stokes as UK sales director, reinforcing its commitment to growth in the UK market.
With over 30 years of industry expertise, Dean brings a proven track record of sales leadership, deep market knowledge, and longstanding relationships across the bathroom, plumbing, and building supplies sectors. His appointment underlines the commitment to investing in the UK as a key growth market, having launched operations there in 2023.
Dean will lead the expanding Sonas UK sales team and will be instrumental in accelerating market penetration. His remit includes leading the growing sales team, developing new sector opportunities, and spearheading growth into untapped regions.
“I’m thrilled to join Sonas at such a pivotal time,” said Dean Stokes. “The company has built a fantastic reputation for quality, design, and customer service in Ireland, and there is clear potential to replicate and grow that success here in the UK. With a nearly 50-year heritage and a robust infrastructure behind it, Sonas is well positioned to deliver for UK retailers, merchants, and specifiers seeking a trusted, design-led bathroom solution. It’s a privilege to lead the journey of bringing this affordable luxury brand into homes across the UK.”
Commenting on the appointment, Richard Sloan, CEO of Sonas Bathrooms, said: “We’re delighted to welcome Dean to the leadership team. His deep sector experience and understanding of the UK market make him uniquely qualified to lead our sales efforts. We’re ambitious about expanding our reach and building strong, long-term partnerships with customers across the UK – and this appointment is an important part of that journey”.
