The Hansgrohe Group has revealed that it will not be exhibiting at the ISH trade fair in Frankfurt in 2021 due to the COVID-19 pandemic, with the brand stating that it has undergone an “intense analysis” of the current global situation.
The German manufacturer said it had examined possible hygiene solutions and current trade fair experiences, as well as conducting “numerous international customer conversations” before reaching its decision. The company noted that all of its product launches scheduled for next year are still set to go ahead across all markets.
“We made the decision absolutely not easy for ourselves,” said Hansgrohe SE chief sales officer Christophe Gourlan. “But the protection of the health of our customers and our employees is our top priority. “We regret this very much because a trade fair lives from real product experiences, and also from personal conversations with our customers. However, this is not possible in the current situation.”
Hansgrohe reassured that it will continue its participation at “important industry trade fairs” in the future, adding that it is hopeful the situation caused by COVID-19 “will soon return to normal”. Gourlan said: “Even though digitalisation is becoming more and more important in our everyday lives, trade fairs remain an important part of our exchange with installers and the trade.”