InstallerSHOW signs knockout sponsorship deal with Lewis Williams

Lyrical Communications (part of Nineteen Group), organiser of InstallerSHOW, has announced a partnership deal with Lewis Williams, reigning Commonwealth Games heavyweight gold medallist.

Williams is signed to Queensbury Promotions, home to some of the country’s best heavyweight boxers, and showcased his power and skill by stopping his opponent in the second round of his first pro fight last November. This strong start has positioned him as a promising new talent in the heavyweight division, and he is set to make significant strides in his professional career.

Away from the ring, Williams has committed to being an ambassador to support the work of The Myton Hospices. His father, a huge supporter of his boxing ambitions, was cared for by The Myton Hospices team from the comfort of his own home towards the end of his life, and Williams pledged to raise £1m for the hospice during the course of his career.

“They were brilliant with dad and couldn’t have made it any easier for us or him at was an incredibly difficult and emotional time,” said Williams. “They provided real dignity and they have hearts of gold. I said at the time that if I generated a platform to spread the message about Myton Hospice and the great work they do then it would be an honour to do it.”

Williams will be making his InstallerSHOW debut at the NEC Birmingham on Tuesday 24th June, with appearances planned for all 3 halls of the event throughout the day and at the InstallerMERIT awards in the evening.

Lewis Williams commented: “I’m absolutely thrilled about this new partnership. I really appreciate the support of InstallerSHOW, and can’t wait for the bell to ring on the opening day of the event.”

Mike Costain, MD at Lyrical Communications (part of Nineteen Group), added: “Like Lewis, InstallerSHOW is a successful heavyweight with a bright future. Joining him on his journey to stardom was a unanimous decision and we’re delighted to be in his corner.”

InstallerSHOW 2025 takes place from 24th-26th June at the NEC Birmingham, with free parking for all visitors courtesy of Amazon Business. Register for your free tickets here