Ideal Standard has launched the Atelier Collection – a brand-new design-led range that has been created in collaboration with Italian design studio PS+A.
According to Ideal Standard, the premium collection has been created to 'strengthen the brand's longstanding design philosophy, and look back to its heritage while shaping the bathrooms of the future'. The products are said to bring together the skills of Palomba Serafinia Associati (PS+A), through its founder Roberta Palomba, with Ideal Standard’s broad manufacturing expertise.
Roberto Palomba has created an exclusive range of ceramics, brassware and furniture, featuring bold designs that work in harmony to allow complete customisation on every project.
At the centre of the new collections is the Conca range, which nods towards the iconic Ideal Standard basin, and the Blend range of WCs. Both Conca and Blend are inspired by Ideal Standard’s leading product lines from the past, with the aim of reinvigorating the brand as a leader in design.
Core to the Atelier collections is colour. PS+A have created a new, bold colour palette, some of which draws on colour influences that can be found in Ideal Standard’s design heritage, and others that reflect new colour trends. Launching in March, the colours have been applied to the Ipalyss range of super slim washbasins, designed by Robin Levien. New shapes and sizes are also being introduced, made possible by Ideal Standard’s Diamatec technology. Additionally, there is also new brassware, with two new lines of mixer taps, Check and Joy, available in chrome and PVD finishes.
Commenting on the new collections, Roberto Palomba said: "We are particularly proud of the results of our partnership with Ideal Standard. We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.”
Torsten Türling, CEO at Ideal Standard added: “Throughout our history, we’ve worked closely with the leading designers of their era. Master designers have a unique ability to capture the essence of the time and translate that into designs that shape the evolution of society and influence the culture of design beyond the bathroom. This essence of design is what we wanted to capture again and this is reflected in Atelier Collections.”
The Atelier Collections will be available exclusively through independent retailers, with Ideal Standard committing significant investment into showroom and marketing support for the collections.
David Barber, MD for Ideal Standard UK and Ireland said: “The Atelier Collections mark a new era in Ideal Standard’s design journey and we understand the importance of these ranges for our retail partners. Not only are we committing to a consumer advertising campaign to drive footfall to showrooms, but we are also working with retailers to provide support and tailor-made packages to ensure they are fully equipped to serve their customer base.”
To learn more about the Atelier Collections and to view the brochure visit: https://www.idealspec.co.uk/sectors/design-solutions_s63_c1.html.
Pictured is the Conca Bath.