Waterline enters 'late-stage' discussions with third party 'keen' to invest in business


Thu 11th Sep 2025 by KBBFocus

Waterline enters 'late-stage' discussions with third party 'keen' to invest in business

Waterline enters 'late-stage' discussions with third party 'keen' to invest in business


Feature by KBBFocus | Thu 11th Sep 2025

Waterline, the UK's largest kitchen furniture, appliance, sinks, taps and ancillary kitchen products supplier to independent retailers, has confirmed that it has moved closer to securing financial investment for the company after entering into 'late-stage, exclusive discussions with a third party'. The news comes a week after Michael Marriott, CEO of Waterline, released a statement confirming that it was looking for external investment to secure the future of the business.

In a new statement released this morning, Waterline said it remains 'fully committed to continuing to serve our customers with the same dependable, high levels of service we have provided for the past 40 years'. The company has confirmed that it while these discussions are ongoing, it will continue to accept new orders for and to supply Crown Imperial's products to its customers. 'Despite recent miscomminications, both companies are functioning and dedicated to ensuring consistency and availability of product,' the statement said. 

'Waterline and Crown Imperial would like to extend their heartfelt thanks to all our customers and retail partners for their understandiung and continued support during the past few weeks. Your confidence in us helps drive our commitment to support British businesses and the KBB industry.' 

Tags: kitchens, news, waterline, bathrooms, trade, crown imperial, distribution, michael marriott