Blum UK appoints Toby Russell as new head of UK sales
Blum UK appoints Toby Russell as new head of UK sales
Furnishing solutions specialist Blum has appointed Toby Russell as its new head of sales for the UK. Having worked for the business since 2022, Toby will now lead Blum’s sales function, delivering the brand’s commercial objectives whilst working closely with the broader leadership team to shape the future direction of Blum UK.
With more than 15 years’ experience in the kitchens, bedrooms and bathrooms sector, Toby brings extensive knowledge of furniture retail, manufacturing and design to the role, and his proven track record in developing customer relationships and driving sales growth makes him ideally placed to lead Blum’s UK sales strategy.
He said: “I am honoured to move into the position of Head of Sales at Blum UK and this opportunity marks a significant milestone in my journey with the business. I am both humbled and energised by the trust placed in me to lead our sales function into its next chapter at a very exciting time.”
Toby’s new role also means he joins Blum’s leadership team, which comprises Matthew Glanfield – UK MD, Ben Muirhead - head of business development, Ina Kacenaite - head of HR & development, and Matthew Walmsley - head of sales operations & international exchange. As a collective, the leadership team offers extensive industry experience and different complementing skillsets, which proactively drives the business forward.
Toby continued: “Looking ahead, my focus will be on empowering our sales function to deliver excellence, deepening our customer relationships, and driving innovation in how we present and position Blum in the UK market.”
Tags: new hire, people, toby russell, blum, kitchens, bathrooms
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