Trade kitchen supplier Howdens has announced it will be the headline partner of the Kitchen Fitter Arena at InstallerSHOW 2026, which will present content created specifically for kitchen installers. The 2026 programme will feature a full schedule of hands-on workshops, live demos, and installer-led sessions, all focused on real-world installation challenges, improving standards on site, and helping installers grow stronger, more profitable businesses.
A key feature of the partnership will be the Howdens Hub, giving installers access to practical, face-to-face advice throughout the show, as well as offering peer-to-peer guidance and advice on the commercial realities of running a successful installation business through Howdens Business Builder. Business Builder is Howdens’ new initiative designed to support tradespeople at the start of their careers. Available as a free online resource, it brings together insights from experienced tradespeople and industry experts on topics including finance, business management, customer acquisition and retention, and small business marketing.
Austin Cooke, MD – trade at Howdens, said: “Howdens puts the trade first, so we know how important it is to support and inspire tradespeople across the industry, to help them grow their businesses. This partnership brings to life our commitment to making our industry stronger, upskilled, and more resilient. The InstallerSHOW will help us do this, by bringing demos, workshops and expert knowledge to installers in one place.”
Lucy Dixon, head of engagement at InstallerSHOW, said: “This is an incredibly exciting partnership for InstallerSHOW and, most importantly, for kitchen installers. By partnering with Howdens on the Kitchen Fitter Arena, we’re able to deliver a programme that’s practical, relevant and genuinely useful – from hands-on workshops and live demos to direct access to expert advice. With the support of our brilliant brand ambassadors and leading manufacturers, the 2026 arena will set a new benchmark for installer-focused content.”
The Kitchen Fitter Arena programme will be delivered by a mix of industry experts, respected trainers, and InstallerSHOW brand ambassadors – including Gavin Tutton, Andy Snelson, Tom Easter, Emily Kitchin, and Victoria Prirozzolo – bringing real on-site experience, credibility, and practical insight to every session. The brand ambassadors will play a central role in leading demonstrations, sharing lessons learned from the trade, and engaging directly with installers attending the show.
InstallerSHOW 2026 will take place 23rd-25th June at the NEC, Birmingham, bringing together thousands of tradespeople, manufacturers, and industry professionals.
