Lakes strengthens specification team with two promotions

Shower enclosure brand Lakes has promoted 2 of its specification team as it boosts its presence in the market following it describes as 'a successful year'. Pete Ward and Richard Hammerton have both moved into new roles as the company looks to capitalise on key opportunities, provide the best support to customers and hit ambitious growth targets.

Pete Ward is now Lakes’ head of specification and will undertake additional duties including leading the day-to-day running of the team and supporting customers and partners. Having joined Lakes in December 2024, his extensive knowledge of both the business and the sector makes him well-placed to help Lakes expand an already high-performing department.

Richard Hammerton, who joined Lakes in July 2025, has now moved into the role of national key account manager. He will be responsible for maximising Lakes’ Buying Group agreements and providing additional support to the Specification team, alongside his current territory responsibilities across retail and specification channels. 

Lakes MD Mike Gahir said: “We are so pleased to recognise the excellent progress of Pete and Richard. Their new roles are a testament to their dedication, experience and hard work – especially as they are two of the newer members of the Lakes team. With a strengthened specification team, we now look forward to continuing our investment in our people, products and partnerships, building a sustainable future that benefits all."