ASKO announces new distribution partnership with AO.com

Appliance brand ASKO has announced a new UK distribution partnership with AO.com, one of the country’s leading online electrical retailers. The new partnership marks a significant step in ASKO’s UK growth strategy, extending the availability of its premium laundry portfolio through AO.com’s trusted platform and nationwide delivery network. Alongside ASKO’s renowned laundry solutions, the collaboration also sees the introduction of ASKO’s latest refrigeration innovations to UK consumers.

 

Designed and engineered in Sweden, ASKO’s innovative laundry solutions are built with a strong focus on performance, hygiene, and sustainability. Featuring robust steel construction, energy-efficient performance, and advanced hygiene programmes, ASKO’s laundry collection is designed to deliver exceptional results while minimising environmental impact.

 

ASKO’s Nordic Fresh 2.0 refrigeration range consists of three integrated models – a fridge, a freezer, and a fridge-freezer, developed for low energy consumption, quiet operation, and intuitive use. Designed to preserve food naturally and efficiently, the range helps reduce food waste while complementing modern kitchen design.

 

Through the partnership, customers purchasing ASKO appliances via AO.com will benefit from a streamlined online buying experience, detailed product information and flexible delivery options, alongside AO.com’s well-established customer service proposition.

 

Commenting on the new partnership with AO.com, Jag Sandhu, national account manager at ASKO, said: “AO’s strong reputation for customer service and its extensive online reach make it an ideal platform to introduce more consumers in the UK to ASKO’s portfolio, making AO.com a strong strategic partner for the brand. This collaboration supports our ambition to grow ASKO in the UK while maintaining our focus on quality, performance and design.”