Haier ranked world’s No.1 Major Appliances Brand for 17th consecutive year

Home appliance brand Haier has revealed that once again it has been recognised as the world’s leading brand in major home appliances by sales volume, according to the latest data from Euromonitor International, a leading global market research institution. This marks the 17th consecutive year Haier has earned this distinction.

Euromonitor International’s 2025 data highlights Haier’s leadership across key appliance categories:

• * Refrigerators: World No.1 by sales volume for 18 consecutive years
• * Washing Machines: World No.1 by sales volume for 17 consecutive years
• * Wine Coolers: World No.1 by sales volume for 16 consecutive years
• * Freezers: World No.1 by sales volume for 15 consecutive years
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With operations spanning over 200 countries and regions, Haier serves more than one billion households.