Magnet announces new charity partnership with anti-poverty charity Trussell

Kitchen specialist Magnet has announced a new charity partnership with anti-poverty charity Trussell, supporting its work to help people and communities facing hunger and hardship across the UK.

Through the partnership, Magnet will support Trussell in a number of ways, including setting up food donation points across its network, colleague-led fundraising and volunteering as well as providing new kitchens where needed to help improve food storage and preparation spaces for local Trussell food banks.

The partnership forms part of Magnet’s new ESG framework, Better with Magnet, which focuses on the positive difference the business can make for the people, homes and communities it serves. Aligned to the UN Sustainable Development Goals, the framework sets out actions to support stronger communities, better opportunities and a more sustainable future.

To mark the launch of the partnership, Magnet colleagues took part in a month-long step challenge throughout May, virtually walking from Magnet’s HQ in Darlington to Trussell’s headquarters in Salisbury and back in a race to raise funds for the charity. Colleagues have already raised almost £4,000 through the challenge, which could help provide emergency food to over 300 people facing hunger.

Sophie Rose, CEO of Magnet, said: “At Magnet, we believe no one should face an empty kitchen, but we know that for many people, having food in the cupboard and a safe, welcoming place to turn to is not something they can take for granted.

Trussell supports people at some of the hardest moments in their lives, and for a business built around kitchens and homes, that connection feels incredibly important to us. This partnership gives us a meaningful way to use our nationwide network, products and the passion of our people to support communities across the UK. We’re proud to partner with such a fantastic cause and look forward to working together to help more people out of crisis.”