Utopia launches new bathroom storage options with Geo x HeyU collection

Utopia has announced it is bringing together the clean styling of Geo with the distinctive design styles of the award-winning HeyU Collection. Created for homeowners seeking a bathroom that balances practicality with personality, the Geo collection offers new versatile storage units with HeyU’s 4 signature furniture styles, HeyU Smooth, HeyU Linear, HeyU Wave and HeyU Ripple. Available in a choice of 13 contemporary finishes, the collection offers scope for creating individual bathroom spaces.

Designed to suit a wide range of interiors, Geo x HeyU allows consumers to personalise their bathroom with textures, colour options, and flexible configuration choices, whilst providing a storage solution. The collection is available with push-to-open handleless drawers or pull-to-open designs with handles, as well as optional automatic internal drawer lighting.

Geo storage units are available in 3 sizes and can be paired with a choice of basin and worktop options, including the Geo Integra handcrafted Solid Surface basin in pure white or Geo Solid Surface worktops, available in a selection of finishes. For added flexibility, the collection can also be teamed with Utopia’s range of sit-on basins, allowing homeowners and designers to create bathroom solutions tailored to individual lifestyles and tastes.

Helen Clark, head of marketing at Utopia, said: “Geo x HeyU brings together 2 of our most exciting product families to create a highly versatile bathroom furniture solution. By combining Geo’s strong architectural styling with the distinctive textures and finish options of HeyU, we are giving homeowners even greater freedom to personalise their bathroom while maintaining the quality, craftsmanship and functionality that define every Utopia product.”