Omega makes significant investment to 'help retailers compete successfully'

Omega Kitchens says it is strengthening its support for independent retailers following the success of its premium In Frame collection, which has already helped the business secure 90 retail partners of the range across the UK.

At a time when many businesses are responding cautiously to challenging market conditions, Omega has invested more than £3m across the business over the past 2 years.

A key focus of Omega's investment programme has been the continued development of its In Frame collection, designed to provide retailers with a flexible proposition that works commercially in today's market. Manufactured in Yorkshire, Omega In Frame combines traditional glued and dowelled cabinetry with contemporary design flexibility. Available in 26 painted colours, the collection is suitable for both classic and modern interiors.

Further investment has also been made at Omega's headquarters, where more than £250k has been invested in a major showroom redevelopment. The enhanced lifestyle environment showcases the full breadth of the In Frame collection through a series of inspirational living spaces, including utility rooms, boot rooms, walk-in pantries and feature kitchen displays.

Sir Bob Murray said: "Retailers don't need another supplier; they need a partner they can rely on. That's why our investment has gone far beyond the product itself. We've built a complete package of support around our In Frame collection – from specialist design expertise and technical guidance to training, marketing tools and dependable lead times. Our aim is simple: to help independent retailers compete successfully in the premium kitchen market while giving them complete confidence in the team supporting them. When our retailers grow, we grow. That's why everything we're investing in today is focused on helping our partners succeed tomorrow."