Cyncly launches Cyncly Websites to help UK KBB retailers connect with more customers

Cyncly, the global provider of software and content solutions, has launched Cyncly Websites in the UK. The new website platform is purpose-built for kitchen and bathroom retailers, providing a more effective shopping experience that fuels profitability and helps businesses navigate a digital-first market.

Demonstrated during KBB Birmingham 2026, Cyncly Websites provides retailers with a high-performing website platform that increases leads and streamlines communication with customers. The platform is tailored to help businesses of all sizes grow by attracting more customers, improving online presence and showcasing their expertise and product offerings more effectively. 

“We know the customer journey is now digital-first, and consumers are looking for more immersive shopping experiences,” said Steven McMullen, senior VP, Cyncly Websites. “We also know that many independent retailers just don’t have the resources to build and maintain a high-performing website. Cyncly Websites is designed to make it easier for KBB businesses of all sizes to create a digital presence that reflects the quality of their showrooms, providing the solutions they need to create a seamless online experience. From inspiration to project completion, the Cyncly platform empowers retailers to connect with consumers in more meaningful ways, better showcase their expertise, and ultimately secure more sales.”

Key capabilities of Cyncly Websites include:

Digital Product Catalogue
Retailers can turn their website into a product showcase that helps customers explore. The user-friendly product catalogue makes it easy for retailers to showcase their brands and product categories with visuals sourced directly from manufacturers. Strategically placed calls-to-action encourage direct enquiries and appointment bookings.

Lead Generation and SEO
Cyncly Websites includes a suite of capabilities and services to generate a flow of leads and convert interest into sales. Targeted advertising campaigns are designed to reach potential customers across their preferred platforms. The platform maximises ad performance and ROI to ensure that every pound spent on advertising counts. Integrated lead forms, call tracking and Web2Text chat make it easy for customers to connect and help retailers capitalise on every lead. Attention-grabbing website banners and promotions that highlight offers and deals further incentivise customers to engage. Proven SEO strategies ensure retailers attract organic traffic and remain visible to customers actively searching for relevant services.

AI Inspiration
To help bring consumers’ visions to life, shoppers can upload a photo of their existing kitchen or bathroom to receive redesign concepts featuring the retailer’s product catalogue. 

Project Gallery
Cyncly Websites makes it easy for retailers to showcase installed kitchens and bathrooms in the most engaging way. The Project Gallery builds credibility and trust by letting retailers showcase real-world results. 

Ratings, Reviews & Reputation Management
Cyncly Websites includes comprehensive ratings, reviews and reputation management capabilities to help retailers build their brand online. It streamlines the process of responding to and publishing reviews.

Add-On Services
A suite of add-on services such as Advanced SEO and AI-powered Email Marketing is available to help retailers enhance their online presence further and differentiate themselves in a competitive market.