GROHE invests in updated website as part of its refreshed focus on UK market

GROHE has announced that it is bringing new investment and a refreshed focus to the UK market following a number of initiatives and activations throughout 2026 and beyond.

For the first time in recent years, the manufacturer has updated its UK website to better support partners in their discovery of products, instructions, and specification details ahead of projects. Launched during the beginning of 2026, the new website is designed to prioritise the user journey and experience.

Presenting as a more traditional e-commerce site, the website features familiar landing pages and a simplified product menu separated by category, housing all products in a digestible format, including GROHE’s premium sub-brand, GROHE SPA.

GROHE says it is also continuing to focus on product innovation and development, with new products such as the GROHE Aqua Tiles shower system from its premium GROHE SPA sub-brand recently unveiled. It features the new Grohtherm Aqua Tiles thermostat and the Rainshower Aqua Tiles ceiling showers. The manufacturer has announced its new AquaBooster technology, which allows users to achieve a strong, satisfying shower spray while using less water. 

Alongside its bolstered product portfolio, GROHE has continued momentum with a series of industry events and partnerships throughout 2026. This includes its participation in Milan Design Week, which attracted over 6,800 visitors to the GROHE SPA Aqua Sanctuary installation.

In the UK, GROHE and collaboration partner Buster + Punch took part in a dedicated design-led panel at Clerkenwell Design Week. Paul Flowers, chief design pfficer, LIXIL, was joined by Massimo Buster Minale, founder - Buster + Punch, and Joanna Knight, managing director, JK Interiors, to discuss the importance of a cohesive design vision across bathroom fixtures and fittings.

Most recently, GROHE returned for the third consecutive year to InstallerSHOW 2026, hosted at the NEC, Birmingham where it displayed its latest product portfolio, including the GROHE Colours Collection and bestselling behind-the-wall solutions.

For the second half of 2026, GROHE will focus on hospitality design with its sponsorship of the annual Hotel Designs Brit List Awards, which will include product displays at the award ceremony as well as signage throughout. It will also return to HIX 2026 where visitors will be welcomed to explore the latest product innovations due to launch over the coming 12 months.