Bell of Northampton celebrates 50-year partnership with Miele

Home lifestyle store Bell of Northampton is celebrating 5 decades of partnership with Miele, marking a milestone relationship built on shared values of quality, craftsmanship and exceptional customer service. Since the partnership began in the 1970s, Bell of Northampton has been a trusted retailer of Miele. The company says the 50-year collaboration reflects 'a deep alignment' between the 2 brands. 

Bell’s kitchen manager, Claire Hunt, pictured, said: “We have been proud partners of Miele for over 5 decades, working together to create dream kitchens that perfectly fit our customers’ kitchen requirements. As 2 independent companies with over 250 years of experience between us, the longevity of our partnership is based on our shared values of quality, innovation and durability. This golden anniversary not only celebrates a successful business partnership but also highlights the importance of long-term collaboration in delivering consistent value to customers.”

Neil Pooley, head of sales for KRT at Miele GB, added: “A 50-year partnership is something very special and reflects the strength of the relationship we have built together. Bell shares Miele’s commitment to quality, expert advice and outstanding customer service, which is why this partnership has stood the test of time. Their team has played an important role in bringing Miele appliances to generations of customers, helping them choose products that are designed to perform for many years.

“We would like to thank everyone at Bell for their continued support and look forward to building on this long-standing relationship in the years ahead.”