PJH and Fibo sales growth leads to wall panel range expansion

Since becoming the solus UK distribution partner of Fibo Wall Panels in February 2025, KBB distributor PJH has expanded its choice of Fibo kitchen and bathroom wall panels as a result of increasing demand and continued sales growth of the collection. July year-on-year growth has seen a 40% increase in sales of the Fibo collection through PJH, with over 300 SKUs now stocked in comparison to 225 SKU’s when the partnership began.

PJH has collaborated closely with the Fibo team to expand access to its waterproof wall panel systems across England, Scotland and Wales. Through PJH’s distribution network, retailers, installers and merchants have been benefitting from nationwide next-day delivery to store or home.

Over the past year, the partnership expanded beyond bathrooms with the introduction of Fibo kitchen wall panels, offering a contemporary collection of splashback designs that complement modern kitchen interiors. Then during the spring, PJH added further new wall panel designs to both its Bathrooms to Love and Bathrooms2GO brands. 

Tanna Molyneux, product manager at PJH, said: “Working alongside the Fibo team has been incredibly rewarding, with the relationship built on trust, shared goals and a mutual commitment to supporting customers throughout the UK. The latest design-led wall panel systems, such as those from Fibo, are fast becoming a popular choice in bathroom and kitchen projects. Fibo’s comprehensive choice of premium finishes is outstanding, making them a fantastic, easy-to-install, alternative to tiles.”                     

Jenny Gibson, head of new business development at Fibo, added: “Since PJH became our UK distribution partner in early 2025, the growth we've achieved together has been a real testament to what the right partnership can deliver. PJH’s nationwide reach and next-day delivery service has made it easier than ever for retailers, installers and merchants across England, Scotland and Wales to specify and fit Fibo's waterproof wall panels. Expanding into kitchens and introducing our new stone-inspired designs is a direct response to that rising demand for a faster, low-maintenance alternative to tiling.”

Fibo’s waterproof panel systems are manufactured in Norway and backed by a 25-year warranty. The panels feature a 7-layer birch core, durable laminate surface, and Fibo’s patented Aqualock click system, enabling installers to complete projects significantly faster than conventional tiling while achieving a clean, virtually seamless finish.