Ideal Bathrooms brings additional distributor voice to the Bathroom Association

Leading UK bathroom distributor Ideal Bathrooms has become the Bathroom Association's newest member.

The Association says the addition of Ideal Bathrooms represents an important step in its work to bring together businesses from across the bathroom supply chain. As a major link between manufacturers, brands, showrooms and trade customers, distributors bring valuable commercial experience and a broad view of the market to the Association’s growing community.

Daphne Doody-Green, CEO of the Bathroom Association, said: “Welcoming Ideal Bathrooms is an important moment for the Association and a strong endorsement of our ambition to represent the whole bathroom industry. Distributors occupy a crucial position within our sector. They connect manufacturers and brands with retailers, showrooms, installers and ultimately the customer, giving them a valuable perspective on how the market is performing and where change is needed.

“Our industry is dealing with complex challenges around regulation, sustainability, water efficiency, skills, consumer confidence and market growth. These cannot be addressed effectively by individual businesses or individual parts of the supply chain acting alone. We need everyone around the table, and I am delighted that Ideal Bathrooms will now be part of that community.”

Ideal Bathrooms' portfolio includes more than 20,000 bathroom lines across showering, brassware, furniture, ceramics, heating, and accessories, sourced from many of the world’s leading bathroom brands. Its delivery network provides next-day delivery to 99% of Britain and Northern Ireland, supported by 2 distribution centres and the company’s Blue Van stock promise.

Scott Cooper, MD at Ideal Bathrooms, said: "Joining the Bathroom Association is a natural step for Ideal Bathrooms. We have always believed that strong partnerships are fundamental to a successful bathroom industry, particularly in a market where businesses are having to respond to changing customer expectations, economic pressures and an increasingly complex regulatory environment.

“Our position within the supply chain gives us regular contact with manufacturers, brands, retailers and showrooms across the country. We want to bring that experience to the Association, share what we are seeing in the market and contribute constructively to the conversations that will shape the industry’s future.”