British brand Stoves has renewed its partnership with cookery theatre provider Chefs on Stage, which will see its appliances used at food and drink festivals across the UK throughout 2021.
Stoves will provide built-in cookery appliances for the live cookery theatres at more than 40 food and drink festivals, set to take place in locations including Glasgow, Dorset, Bradford-on-Avon, Seaham, Harrogate and Chatsworth.
According to Stoves, the branded stages will feature live cooking demonstrations from some of the UK’s best-known celebrity chefs and bakers. Stoves will also be promoting the events throughout the year and supporting them with competitions to win tickets, pop-up activity at some shows and via social media. The chefs featuring at the events will also be providing recipes and content for the Stoves website.
In addition, Stoves is also sponsoring the Yorkshire Dales Food & Drink Festival, which takes place in Skipton on July 24th & 25th, and will feature appearances from The Hairy Bikers and James Martin.
Nina Harrison, kitchen campaign marketing manager for Glen Dimplex Home Appliances, parent company of Stoves, said: “As a nation, food and drink plays a huge role in how we spend our leisure time and these shows are phenomenally popular. Obviously, none of the events took place in 2020 so there is likely to be even more demand for tickets this year, giving us a great platform to show off our Stoves products. And, as ever, we are excited to be working so closely with some of the nation’s best loved chefs.”
Pictured are Mary Berry and Alan Titchmarsh at a previous Chefs on Stage event.