Ideal Standard is continuing its series of cinematic events, the Together World Tour, in London, focussing on the iconic and diverse design scene in the city. Following the success of the first two events in Milan and Berlin, which saw the brand launch the striking new Linda-X and Extra ranges from its new Atelier Collections, the London event will take place on September 23rd and premiere another iconic piece in the brand's collections.
The Atelier Collections are said to be influenced by Ideal Standard's design heritage and are the result of the partnership with Italian design studio Palomba Serafini Associati (PS+A) and Roberto Palomba, Ideal Standard’s chief design officer.
As well as the London film streaming on the Together World Tour microsite, it will also be premiered live in-person at the Design London exhibition. As part of the Design London’s programme, there will also be several unique and creative sessions with key contributors following showings of the film, in the Transparency in Shades of Colour theatre. Furthermore, all attendees of Design London can also experience the first UK showing of the Atelier Collections at Ideal Standard’s stand (E6) throughout the duration of the show.
Commenting on the event, Jan Peter Tewes, CEO of Ideal Standard International, said: “For centuries, the rich diversity of London has allowed it to lead the world in design, art, music, culture and more. It is a complex and electric city which is continually moving and changing – and it's this variety that creates the energy that London is known for, and something we were intrigued to delve into a little deeper. So, we are inviting the international design community to join us virtually on 23rd September at 11am BST, as well as hosting a live premiere of the film at Design London, to discover how the past, present and future of that classic London design attitude have all contributed to the launch of the Tipo Z, the centrepiece in Ideal Standard's new Atelier Collections.”