The Together World Tour is Ideal Standard’s series of cinematic events created for the international architecture and design community. The fourth event of the tour will take place in Paris on 21st October 2021, and will dive into one of the world’s fashion capitals to offer trend insights and explore the evolution of bathroom design.
Through a digital experience, Ideal Standard will investigate the evolution from the atelier society to the industrial world of bath ceramics and showcase the passion behind this journey of bathroom design. The film will feature an exclusive behind-the-scenes look at Ideal Standard’s manufacturing plant, encapsulating the journey of a collection’s design and the innovative manufacturing process, which uses the latest technology to create a striking design.
The company will also showcase new products from its award-winning Atelier Collections – Extra, Linda-X and Tipo-Z, as well as giving an exclusive preview of a new addition to the wider Ideal Standard portfolio for the UK, coming in 2022.
Commenting on the collections, Roberto Palomba, founder of PS+A and Ideal Standard’s chief design officer said: “The foundation for timeless design is grounded in values, rather than trends, and that’s exactly what inspired our flagship Atelier Collections. The Atelier Collections are beautifully crafted to embody this concept of timeless design without compromising on functionality, taking inspiration from the past, present and future.”
The fourth event on the Together World Tour will be held on 21st October, 2021 at 11am BST. To learn more about the tour so far and register for the Paris event visit: www.togetherworldtour.com.