Lindsey Relay, an independent electrical retailer and Euronics agent, says it is continuing the legacy of the UEFA Women’s Euro competition by sponsoring its local girls’ football team – Barton Juniors Under 12’s.
Based in the market town of Barton Upon Humber in North Lincolnshire, Lindsey Relay is a family-run business spanning over 50 years’ service. The store has always had strong links to the local community as Paul Vickers, director at Lindsey Relay explained. He said: “We love Barton and the surrounding area, we take every opportunity we can to be involved where we can be. When we heard the under 12s were looking for sponsors, we jumped at the chance. We love their team spirit and they always play with a smile on their faces you can just tell all of the squad love playing football and representing Barton Juniors. We are happy we could help.”
The UEFA Women’s Euro competition galvanised national support for the Lionesses last summer, which Vickers said was important for girls’ football. “Everyone needed a feelgood story this summer and the Lionesses' achievements were fantastic. We think it is so important we were able to harness a small part of that feelgood factor. We really wanted to make sure everyone had the opportunity to play football at grassroots level especially now the interest in the women’s game is bigger than ever.”
Euronics has signed a major four-year sponsorship deal to become an official partner of UEFA Women’s Football.