Haier is continuing to raise its profile in the tennis community by engaging in a unique partnership with David Lloyd Clubs. Alongside its sponsorship of major tennis tournaments, Haier says it is now keen to play a part at a more grassroots level in an initiative is designed to make a real difference and reconnect all generations with the power of tennis.
In spite of the fact that interest in the sport appeared to be in decline from 2016 to 2021, this year has seen a big increase, with adult participation growing by 43%. To build on this rise in interest and to help nurture the next generation of players, Haier and David Lloyd Clubs are partnering on a programme to collect and refurbish preloved tennis racquets.
Collection boxes have been designed to sit in the reception area at participating David Lloyd Clubs. Members and non-members will be able to drop preloved tennis racquets into these boxes. The racquets will then be collected and refurbished before being passed on to local schools and communities. Anyone who drops off a tennis racquet will also be able enter a prize draw with the chance to win a trip to the ATP Tour Finals in Turin or ten tennis lessons at their local David Lloyd Club.
Antony Peart, director of brand & communications, said: "We are proud partners of the ATP Tour this year, and as a part of this campaign, we are delighted to be working with David Lloyd Clubs on a Preloved Tennis Racquet Programme to give back to local communities and to get involved with tennis at a grassroots level. Through the power of tennis, the Haier brand is getting closer to customers attracted by outstanding performance, tailor-made, smart and ecosystem experiences."
The initiative will run from June 19th to the end of the Wimbledon season on July 16th.
