Novy, the luxury Belgian appliance and lighting brand, has launched its new London Experience Centre at Halcyon Interiors on Wigmore Street, W1. A special event was held for Novy’s Premium Innovation Partners – its network of independent kitchen specialist retailers and design studios, together with VIP guests, who were invited to view the collection of Novy products on display and to receive cooking demonstrations by Novy’s executive chef, Dan Britten. The event was co-hosted by Iskender Diker, commercial director, Middleby Residential UK and Jenny Hyatt, sales and marketing director, Middleby Residential UK – Premium Channel.
Purchased in 2021 by the Middleby Corporation, Novy is part of Middleby Residential UK’s portfolio of luxury brands that include AGA, Rangemaster and La Cornue. The event also offered the opportunity for a first look at the newly launched AGA ERA, the first ever glass AGA.
Over the two floors of the Halcyon Interiors showroom, Novy showcases its range of built-in extraction products including ceiling hoods, recirculation island hoods and vented induction hobs in addition to Shelf Pro and Pendant models from its gesture-controlled Designer Lighting Collection. The centre at Halcyon Interiors will be a training centre for Novy Premium Innovation Partners, residential architects and interior designers. In addition, appointments can be pre-booked by Novy retailers for their consumer clients to visitand receive appliance and lighting demonstrations by Novy representatives before they purchase.
Jenny Hyatt said: “We are delighted to have launched the Novy London Experience Centre at Halcyon Interiors on Wigmore Street and to present Novy’s latest collection of luxury built-in appliances together with models from its Designer Lighting Collection. With the widest range of Novy products on display in the UK, this will be our central London training centre for Novy’s Premium Innovation Partners, architects and interiors designers. Our retail partners can also pre-book appointments for their consumer customers to meet with a Novy representative to receive product demonstrations, prior to purchase."
Pictured from left to right: Iskender Diker, commercial director, Middleby Residential UK, Jenny Hyatt, sales and marketing director, Middleby Residential UK – Premium Channel, and Dan Britten, Novy’s Executive Chef. Photo: Graham Martin.