Laminate manufacturer Formica Group has announced its sponsorship of the entrance to Hall 19 for KBB Birmingham 2024. Amidst this sponsorship, Formica Group is taking the opportunity to unveil the new Formica Aria collection, featuring 8 new decors and one premium texture. The company says these specially curated decors will be showcased on a large scale, presented in captivating formats designed to inspire.
“As we prioritise wellness in our homes, our new Formica Aria stone designs offer a serene and meditative aesthetic, enhancing the overall feel of any space. Embracing timeless elegance, new marbles bring sophistication to kitchen worktops with their dramatic veining and versatile colour palette, while the introduction of Burnished decors celebrates the cherished allure of aged finishes, evoking nostalgia and warmth in every detail,“ said Nina Bailey, European design lead at Formica Group.
Visitors will have the exclusive opportunity to explore the complete Formica Worktops collections and immerse themselves in the world of Formica Aria at the WEX Trade stand (J95). Representatives from both WEX Trade, Formica's official distribution partner, and Formica Group will be available to engage in discussions about the designs within the collections, the developments coming in 2024, as well as demonstrate why Formica Worktops continue to be at the forefront of innovation and design.
Visitors can find Formica Group at Stand J95 where they will be able to enjoy a freshly brewed coffee and experience the new collection for themselves.
