North America's National Kitchen & Bathroom Association (NKBA) has revealed it is set to have a presence at InstallerSHOW for the first time this year. The NKBA is the all-encompassing body that represents the KBB sector of North America – an industry worth an estimated $173 billion. First established 61 years ago, the association now has 15,000 active members and represents manufacturers, distributors, retailers, showrooms and installers. NKBA's Global Connect initiative assists global manufacturers to establish themselves in the American market.
"We are very excited to be taking part in the event this year," said NKBA’s Global Connect consultant Sherry Qualls. "It has come about through our close contact with InstallerSHOW’s David Ventris-Field and Tom Reynolds at the BMA. We will be presenting a seminar at the BMA bathroom stage all about understanding the American market. Content will include design trends, economic factors, lifestages and lifestyles in North America. We will also be revealing new findings of this year’s research and lessons learned from the recent KBIS event.
"Elsewhere at the InstallerSHOW we will be hosting some round table discussions on the BiKBBI stand where those interested can come to chat about the US market. We also have a stand at the show with NKBA representatives available to discuss opportunities in North America."
InstallerSHOW is taking place from 25th - 27th June at Birmingham's NEC. Find the NKBA stand at InstallerSHOW at 4A18.
