Scandinavian appliance brand, ASKO, is showcasing its latest kitchen and laundry innovations at this year’s IFA Berlin, in what it says is a bid to continue its tradition of combining advanced technology with timeless Scandinavian design.
Taking place from the 6th - 10th of September, IFA Berlin is one of the largest trade events for home appliances, attracting thousands of industry professionals and experts from around the world.
ASKO is showcasing a range of its premium appliances to attendees, from innovative kitchen solutions to energy-efficient laundry systems. In addition to showcasing its products, ASKO’s brand representatives have been on hand to discuss the latest trends and developments within the appliance sector and will be joined by the brand’s chef and sommelier ambassadors to host live cooking and wine pairing demonstrations.
The laundry appliances on show are set to be released in 2025. Remaining faithful to the brand’s core values whilst offering innovative features designed to streamline users’ laundry routines, the brand is highlighting its laundry appliances' capability to pair to the ConnectLife app. As well as controlling machines remotely, the ConnectLife app comes with advanced features, including an overview of used energy, detergent and water as well as ECO stats that provide tips on how to save detergent, water and energy.
Also on show are ASKO’s built-in and freestanding refrigeration appliances, innovative Celsius°Cooking technology across the brand’s range of induction hobs, Wine Climate Cabinets, and the DW60 dishwasher. ASKO's Global Chef Ambassador for 2024, Michelin-star holding chef Tom Aikens, will also be on the stand.
