Parent company of VitrA Bathrooms, Eczacıbaşı Building Products, has announced the appointment of Steve Breen as its new commercial director – Europe.
Breen brings a wealth of experience, having previously grown businesses for Ideal Standard, Electrolux, AkzoNobel Coatings and SITECH UK. He started his career in 1992 in a retail leadership role, and has since gained over three decades of industry experience. As VitrA UK country director from July 2022 to January 2025, Breen made an extremely positive impact by expanding the UK sales team, developing innovative new retail partner initiatives, and overseeing major product launches.
Hasan Pehlivan, CEO of Eczacıbaşı Building Products said: “We are thrilled to welcome Steve Breen as commercial director – Europe for Eczacıbaşı Building Products. His wealth of experience and expertise, as well as his excellent knowledge of both the market and our business, makes him ideally placed to drive our business forward.”
Steve Breen said: “It is an immense honour to take up the role of commercial director – Europe for Eczacıbaşı Building Products. The company and the VitrA brand are extremely close to my heart, and I am looking forward getting started!”
