In spite of the fact that this year's five-day ISH bathroom fair is set to be held as a purely digital event, Messe Frankfurt CEO Wolfgang Marzin, pictured, believes there will be plenty for visitors to engage with and enjoy. "We planned this last autumn after holding detailed talks with the sector," he explains. "We decided against a hybrid event in favour of a purely digital format focussing on a business platform – which is urgently needed – and knowledge transfer."
While the event, which takes place from 22nd to 26th March, will still focus on exhibitors and their new product presentations, organisers have worked hard to bring together an interesting programme of events, with the three key themes of the show being the green deal, ventilation technology for clean and healthy air indoors, and the hygiene trend in the sanitation segment.
"During the five days of the fair, visitors can take part in a stimulating blend of expert lectures, panel discussions and product shows, several of which will be streamed around the world live from the Messe Frankfurt recording studios. Additionally, we are providing a variety of functions at ISH digital platform," Marzin reveals. Visitors will also be able to connect and network with exhibitors.
"Purely digital events will certainly be held into spring 2021. However, we are once again planning physical events at the Exhibition Centre for the second half of the year," says Marzin. "Digital encounters cannot fully replace personal meetings. And should not do so. Accordingly, I am already looking forward to welcoming people from all over the world back to real events in Frankfurt am Main," he says.