Gareth Griffiths moves into Showerwall commercial director role as Katie Cope moves on

Showerwall has appointed Gareth Griffiths as commercial director. Gareth, who has previously worked in key account manager and sales director roles at Showerwall, will now take the lead on shaping how the Newcastle-under-Lyme based manufacturer and supplier can best support its growing network of UK customers. He has been in the position of sales director at Showerwall for just under 2 years. His appointment follows the departure of Katie Cope, who has been head of Showerwall since Bathroom Brands Group acquired the business in October 2024.

Gareth brings nearly 30 years of industry experience to the role and will be continuing the business’ customer-first focus, as part of Showerwall’s ambitious growth plans.

He said: “I’m delighted to be taking on a new role and responsibilities, and will be very much focusing on what we’ve been building as a team and strengthening that even further, so we can deliver exceptional levels of customer service. I know the business inside out and I know what we want to achieve – I’ll be continuing to have a strong customer-facing presence to help guide this.

“We know that the wider market conditions are challenging but we’re gaining share in a growing product category, and will continue to invest in the service, support and product innovation we offer our customers.”

Showerwall launched a range of new Acrylic decors, alongside 'industry first' matt-finish panels and an enhanced support offering for installers earlier this year at KBB Birmingham. Further new product development work is continuing, alongside recent customer service improvements such as systems integrations and updated POS roll-outs.

Patrick Riley, Bathroom Brands Group co-founder, said: “At Bathroom Brands, we are thrilled that Gareth is moving into the role of commercial director of Showerwall. He brings a wealth of experience and knowledge of the bathroom industry, the Showerwall brand and our network of customers. We wish Katie all the very best for her next chapter, but we know having Gareth take up the reigns will ensure the continuation of Showerwall's excellent leadership and growth.”