To mark this year’s Plastic Free July awareness campaign, Grohe has published its third sustainability report, which outlines the brand’s continued commitment and efforts to sustainability, covering all aspects from business model and products to processes, employees and suppliers.
The report reveals that Grohe has been able to reduce its water consumption in production by 38.7%, not only significantly exceeding its target of 20% first set in 2014, but also achieving it ahead of schedule. With projects such as the Less Plastic Initiative launched in 2018, the brand has also set itself the goal of eliminating plastic from its packaging. As a result, up until June 2021, 32million pieces of plastic packaging have already been saved.
The report also provides an in-depth look at sustainability management at Grohe and its successes of recent years. In 2019, for example, 21,306 tonnes of the main materials used in the production process were recycled materials.
Added to that, four of the brand's best-selling products have been tested for the use of environmentally safe, healthy and recyclable materials, and have been Cradle to Cradle Certified. Grohe says that it is continuing to work on take-back processes for its discarded C2C products – an important step towards avoiding waste and saving valuable resources.
