Supplier of complete bathroom solutions and kitchen fittings for hotels, resorts, and hospitality projects, Grohe has revealed it is set to be exhibiting at HIX 2022. The hotel design exhibition will take place at London’s Business Design Centre and welcome over 3,500 guests and 300 exhibitors to showcase all things hotel design and experience.
Grohe says that following on from the success of its exhibition at the debut HIX show in 2021, it's returning to showcase its quality range of bathroom products, with particular focus on its premium ranges of Atrio, Allure and ICON 3D for spa-inspired bathroom design concepts.
Grohe will be inviting guests to immerse themselves in the serene ambience of its spa-inspired room set as part of a new premium spa and wellness-focused concept currently in development. The space will be created with re-envisioned designs of its popular Allure brassware and Atrio range, alongside its industry-leading ICON 3D collection, pictured, which consists of uniquely innovative 3D printed taps, for a truly bespoke design.
To further emphasis the messaging around wellness, pleasure, and relaxation, elsewhere on the stand Grohe will have a lounge area for guests to enjoy. Throughout the afternoon, Grohe will have a working barista for guests to enjoy complimentary hot drinks, followed by a mixologist in the evening serving cocktails and alcoholic beverages.
“We’re delighted to be returning to HIX this year, following last year’s triumphant debut show,” said Ebru Bircan, leader, marketing activation UK, Lixil EMENA and Grohe UK. “This year we’ll be highlighting our premium product ranges, with emphasis on bathroom design concepts that evoke wellbeing, sanctuary, and relaxation. Concepts that provide an escapism and a place of refuge are crucial within the industry, and we’re continuing to create this immersive narrative within the hotel bathroom around wellness and health through water, providing innovative designs for a bespoke experience."