Häfele UK says it has bolstered its appliance offering by partnering with Samsung to supply its built-in cooking, refrigeration, and laundry units to the KBB and merchant sectors. As one of the UK’s largest appliance brands, Samsung has teamed with Häfele on the provision of its major domestic appliances (MDA) to consolidate its position in the market, taking advantage of Häfele’s expansive and trusted network.
The addition of Samsung to its roster of appliance partners further strengthens Häfele’s portfolio, with brands including Smeg, Rangemaster, Hoover, Candy and Mercury already available through the distributor. Since establishing the partnership, Häfele’s team members have undergone training at Samsung’s Concept Store at Kings Cross, London, to ensure they serve customers with the highest quality product knowledge, service and assistance. Häfele will also be displaying a selection of the Samsung products it has available on its stand (S72) at KBB Birmingham in March.
Commenting on the partnership, Gareth Bevan, chief sales officer at Häfele UK, said: “Samsung is renowned for its modernity, innovation, and ability to push boundaries with technology, so it’s the perfect fit for our customers. The smart capabilities of Samsung’s MDAs are changing the way consumers use their homes and now, we’ll be able to arm our networks with these products, enabling them to keep up with ever-changing market demand. Establishing this partnership is testament to the hard work we put into adapting our service and product range to meet the needs of our KBB and merchant customers, and we’re looking forward to building on our relationship with Samsung even further with this in mind.”
Jonathan Hartley, channel manager for UK kitchen retail at Samsung UK, said: “Häfele is the market leader when it comes to relationships within KBB and merchant networks, and we believe that the business will prove to be an effective channel for distributing our products and solutions. Our two brands share the same high levels of dedication to service and expertise, so this is a very natural fit and we’re excited about the future, working together.”
