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Haier launches 'interactive and immersive' virtual showroom
Appliance brand Haier has announced the launch of its first virtual showroom. Available across all European countries, t...
How laundry appliances are evolving to meet changing consumer concerns
With consumers increasingly concerned about sustainability and rising energy bills, not to mention the need for enhanced...
New Haier sponsorship supported by double-decker ad campaign
Global appliance brand Haier has announced it has recently partnered up with Sky’s leading channels in a sponsorship o...
Haier adds new I-Pro Series 5 collection to laundry line-up
Haier has introduced the I-Pro Series 5 washing machine and washer dryer range to its laundry line-up, which it promises...
Fresh fridge-freezer tech for the coolest kitchen environments
With both lifestyle trends and current events having an impact on consumer behaviour, the focus of many manufacturers ha...
Haier to present smart home concept at Milan Design Week
Haier has chosen Milan Design Week 2021 to bring its idea of the ultimate smart home into reality. The brand says that i...
Haier launches new OOH ad campaign across UK and Ireland
For the second time in a year Haier UK has launched a nationwide out-of-home (OOH) advertising campaign. This activity i...
Hoover and Candy launch wine coolers in response to lockdown demand
Hoover and Candy, both part of Haier Europe, have launched new wine cooler collections in response to customer demand du...
Hoover launches 'mega capacity' American-style fridge-freezer
Hoover has added a new large-capacity, American-style fridge-freezer to its product portfolio complete with 521L of stor...
Haier's smart home app is launched in the UK
Haier Europe revealed at the IFA Global Press Conference that it is introducing its Red Dot Award-winning hOn smart home...
