Global brand for complete bathroom solutions and kitchen fittings Grohe has revealed the GROHE X Summit 2023 will take place on the brand’s digital experience hub GROHE X from 7th - 9th March 2023. Entitled 'Caring for Water', the three-day event will include a variety of formats. From inspiring keynotes, to thought-provoking panel discussions and masterclasses, to exploring and discussing the answers the sanitary industry needs to face the challenges of our time, particularly how sustainable buildings can thrive and the central role water plays. The programme will be complemented by showcases of new products and echnologies, demonstrating how Grohe’s product portfolio is ready for the future and providing customers with the support they need to grow their businesses in a sustainable tomorrow.
“To address the social and environmental issues we face today, it is more important than ever to share knowledge and spark new ideas. The GROHE X Summit programme is designed to inform, inspire, and bring our industry together to make change happen. This event is taking our hybrid customer experience to a new level, providing a platform to face the challenges of our time together and looking into the future with honesty, optimism and a firm sense of collaboration. At the same time, this is also a kick-off for us for several physical events that will immerse customers in our sub-brand worlds over the next year,” said Jonas Brennwald, leader, Lixil EMENA.
Launched in March 2021, the digital experience hub GROHE X has been the launchpad for the brand’s hybrid customer experience. With over 200 content pieces and 14 language variants it has enjoyed nearly 2 million page views. This digital community was expanded in spring 2022 with the opening of the GROHE X Brand & Communication Experience Center in Hemer, Germany. The center combines a physical visitor facility and five state-of-the-art studios for training and content production, as well as hybrid events. This hybrid approach, which is further strengthened by the GROHE X Summit, allows Grohe to offer flexible and tailor-made interaction with craftsmen and wholesalers as well as project customers.