In the face of a challenging year for many in the kitchen manufacturing industry, Omega has invested in its future throughout 2023 with a comprehensive new development programme, including the introduction of new brand Novus, new door ranges, on-trend paint colours and the launch of a custom panel service.
Omega CEO Simon Barber said: “2023 was an exciting year for Omega with the launch of Novus, many great new product developments across our brands and a range of initiatives designed to support our retail and contracts partners. As a business we continually look to the future believing investment in product, technology and people is what drives us forward. The start of 2024 will see the completion of a £1million project to improve our sales processes to benefit both our contracts and retail customers.” Once complete the investment will deliver an even more efficient service solution for all customers and a bespoke commercial system for contracts partners.
Novus is the modern leading-edge solution in handleless kitchens characterised by a clean, and sleek aesthetic, manufactured in the UK. The minimalist kitchen was designed to compete with the handless kitchen trends established by European suppliers and offer customers flexibility and choice whilst ensuring ease of installation and guaranteed delivery. Speaking about the launch, Omega retail sales director James Bishton, said: “It’s exceeded the expectations of both our new and existing customers who are looking for a UK sourced option for contemporary kitchens. Without exception all prospective customers visiting Omega for the first time to see the brand, showroom and facility wish they’d done so sooner.”
Omega has expanded on the launch phase of Novus with the introduction of Custom Size Panels across all of their brands, allowing customers to order the specific panel requirement to suit any design giving them greater flexibility, reduced waste on site and lower costs.
Bishton added: “Novus has helped us capture new customer sales and seize market share since its launch in Summer 2023. Our new partners have also successfully engaged with our existing painted shaker kitchens, to widen their own offers aligned to core UK market trends.”
Commenting on the impact of Novus on the contracts market, Omega contracts sales and operations director Katy Snow said: “Since the launch in May 2023, Novus has generated great interest from our contract developers on both housing developments and Major Project apartment schemes, including Berkeley Eight Gardens Development the first to showcase Novus in volume.
Novus differentiates our contract customers from other developers in their area which demonstrates a value-added proposition to potential home buyers. Omega’s robust supply chain, large stock holding and excellent design and manufacturing capabilities in the business has also supported several new customers from site takeovers delivering kitchens on very short lead times.”
In support of its customers, in October 2022, Omega pledged that its prices would remain fixed for 16 months providing partners with price stability during a time of economic uncertainty and challenges. The latest announcement sees that price freeze extended until 5th April 2024.